Castify for Instructional Coaches

Scale teacher support and professional development

Help your instructional coaches, specialists, coordinators, and designers support more teachers effectively. Create professional development that scales, provide meaningful feedback, and build a library of best practices that improves instruction across your entire school or district.
Support your teachers' development with video.
Trusted by thousands of instructional leaders
434M+
videos created
12.4M+
users
150+
countries served
Why Choose Castify

Popular features for instructional coaches

Record video.
Screen recording
Record strategies that work, provide coaching feedback, model lessons, and drive professional development at the click of a button.
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Training libraries
Build libraries of PD content, coaching resources, and exemplar lessons organized by topic, grade level, or content area.
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Knowledge checks
Add questions to professional development videos to verify teacher understanding of strategies, curriculum, or standards.
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Editing & captions
Add automatic captions for accessibility and ensure all teachers can access professional learning regardless of when or where they watch.
Our Solutions

Help your team drive better outcomes

Video makes your coaching more impactful, your professional development more accessible, and your influence more scalable without requiring you to be everywhere at once.
Teacher Coaching

Provide feedback teachers can actually use

Record video feedback on classroom observations showing specific teaching moments and improvement opportunities. Walk through lesson videos, highlight effective practices, and suggest adjustments with visual examples. Teachers can rewatch your coaching multiple times, reflect deeply during planning, and implement changes with precision.
Share feedback and best practices through video.
Professional Development

Scale PD without pulling teachers from clasrooms

Create video-based professional development on instructional strategies, technology tools, curriculum implementation, and classroom management. Teachers complete training on their schedule, rewatch complex concepts, and apply learning immediately. Reduce the need for after-school sessions and substitute coverage while reaching more teachers effectively.
Create scalable video-based PD that doesn't pull teachers from classrooms.
Best Practices Library

Build a library of teaching excellence

Record exemplar lessons, effective strategies, and innovative practices from your best teachers. Organize videos by grade level, content area, or instructional technique. New teachers learn from master teachers, struggling teachers see what excellence looks like, and everyone benefits from collective expertise.
Build a re-usable library of PD videos and best practices.
Technology Integration

Help teachers integrate new technology effectively

Record tutorials showing how to use instructional technology, integrate digital tools into lessons, and troubleshoot common issues. Teachers learn new technology at their own pace, reference videos when they need help, and implement tools confidently without constant one-on-one support from you.
Show teachers how to integrate new technology effectively.

Ready to amplify your coaching impact?

Join instructional coaches using Castify to support more teachers, scale professional development, and improve instruction. Get started today.
Loved by instructional leaders, trusted by districts
BCPS
USE CASE SPOTLIGHT

Real ways you can use Castify

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Video-based coaching
Record teachers delivering lessons, then provide video feedback highlighting effective practices and growth areas. Track growth over time and provide specific, actionable coaching
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Model lessons
Demonstrate instructional strategies, engagement techniques, or classroom routines. Teachers see teaching in action, understand what effective instruction looks like, and have models to reference.
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Professional development
Create different PD pathways for new teachers, experienced teachers, and teacher leaders. Provide foundational videos for beginners and advanced strategy videos for veterans.
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Curriculum rollout
Record training on new curriculum materials, lesson planning protocols, and instructional expectations. Teachers receive consistent training, can revisit complex sections, and implement curriculum with fidelity.
The ease of use with Screencastify is unsurpassed. Their browser extension makes creating screencasts, webinars, and videos beyond simple. Their editing platform that takes these videos to the next level!
Marnie D.
Educational Technology Director
I've been using this product for about 2 years and it just keeps getting better! The ability to quickly screen record a lesson, tutorial, etc. is awesome. And it's so simple to use.
Shane P.
Instructional Technology Facilitator
FREQUENTLY ASKED QUESTIONS

Everything you need to know before getting started.

How does video coaching improve teacher practice more than written feedback?

Video coaching lets you show teachers exactly what you observed and provide specific examples with visual context. Teachers can rewatch feedback multiple times, reflect during planning periods, and see precisely what you mean. Written feedback is often misinterpreted or forgotten, while video feedback is clear, permanent, and actionable.

Can video replace in-person professional development?

Video complements rather than replaces in-person PD. Use video for content delivery, demonstrations, and information sharing. Reserve in-person time for practice, collaboration, and complex discussions. This blended approach lets you reach more teachers while making face-to-face time more valuable and focused on application.

How do we build a library of best practices without overwhelming teachers?

Start by recording willing teachers who exemplify effective practices. Use Collect videos easily without coordinating schedules. Organize videos in clear categories so teachers find what they need quickly. Build your library gradually as opportunities arise rather than making it a burdensome initiative.

What if teachers don't watch the professional development videos we create?

Make videos short, focused, and immediately applicable. Add questions to engage teachers and track completion. Connect video content directly to coaching conversations and classroom expectations. When teachers see that video PD helps them teach better and saves time, they engage willingly.

See how instructional coaches uses Castify daily?

Schedule a personalized demo to discover how video can amplify your coaching impact and support more teachers effectively.